RIGHT APPROACH
STRATEGIES
CONSULTING SERVICES
STRATEGY
DEVELOPMENT
Voter targeting, data analysis, polling
Right Approach Strategies understands and excels in every aspect of a modern, data-driven political campaign. We know how all the pieces fit together because of the breadth of our collective experience. Our team members have been general consultants, media strategists, campaign managers and communications directors on some of the most intense and complex campaigns in recent years. Accurate and state of the art polling and voter data analysis is our cornerstone for success.
ADVERTISING &
PRODUCTION
Production of television and internet video ads tailored to each race
Right Approach Strategies uses the power of advertising to tell the unique stories of our candidates and win high-profile campaigns, tailoring each advertising campaign to the candidate's race by examining personalities and the raw data. From producing heartfelt testimonials to actor-based conceptual ads to making sure a candidate’s record is accurately portrayed, we create powerful advertising that informs, entertains and moves voters. One of the key elements to any campaign is coloring the opposition and informing voters about the facts regarding integrity and voting records, and Right Approach delivers for our client's needs on the offense as well, producing some of the most impactful attack ads in US politics, in conjunction with constructing attack and promotional websites.
OPPOSITION RESEARCH
Deep background investigations of opposition candidates and affiliates
The key to victory in any political campaign is not just creating a connection with the voters and identifying the pertinent issues relating to each electorate, but also defining the distinction between candidates based on the values, interests and perceptions of the public, or even certain key constituencies within the population. Candidates often go to extreme lengths to hide their pasts but often the information to sink the opposition lies just beneath the surface, and that's where our expertise comes in, insulating our client's from attack, and finding the cracks in our opposition's armour.
MEDIA BUYING & DIRECT MAIL
Lowest negotiated ad buys, mass mailers and forced messaging texting
Right Approach develops eye-catching, hard-hitting direct mail that mobilizes and persuades voters. In addition, we partner with the best media buying firms in the industry to provide data-driven media planning and placement across all channels and devices. Our media plans are developed for every screen, every medium and every voter your campaign needs to reach. We use sophisticated data analytics tools to optimize our buying strategies and ensure your campaign is realizing efficiencies and cost savings. Our holistic buying approach ensures that linear TV is working seamlessly with connected TV and other digital platforms. Right Approach also partners with mass texting firms to execute forced text messaging campaigns customized to each voter (limited to North America and the Caribbean).